Board of Directors



Mr. Menipaz has been serving as the active Chairman of Modelity since its inception.
Mr. Menipaz is the Founder and CEO of Foriland Investments ( and serves as a member of the board of directors of several companies, mainly technological and venture capital oriented.
Prior to his current positions, Mr. Menipaz worked in several international professional service firms (including in New York, NY). Mr. Menipaz is a CPA and holds an MBA, as well as a BA in Economics and Accountancy.


As well as being a member of Modelity’s board, Eitan Madmon serves as the CEO of both Israel’s leading financial publication “Globes” and the technology company Monitin Information Systems Ltd. He has been in these roles since 2006. Previously, he was a senior manager within Arthur Andersen, a leading global accountancy and consulting firm. He has been a Certified Public Accountant since 1995. He brings a great deal of expertise in internet and hi-tech accounting, finance and macro-economics to the Board of Directors. Mr Madmon holds a BA in Economics and International Relations from Tel Aviv University.


In addition to being a member of Modelity’s board, Ron Gutler serves as the Chairman of both the technology company Nice Systems and the real estate investment company G.J.E. 121 Promoting Investments Ltd, and has been in these positions since 2002. He is also a Director of Psagot-Ofek Fund Management and a member of the advisory board of Poalim Real Estate. He managed the Blue Border Horizon Fund from 2000 to 2002. Previously he was a Managing Director and Partner within Bankers Trust Company, founding and heading their Israeli office, and directing their trading and sales operations within Asia, South America, and European emerging markets. He brings a wide range of financial management expertise to the Board of Directors. Mr Gutler holds an MBA and a Bachelor’s degree in Economics and International Relations, both from the Hebrew University in Jerusalem.


Mr. Ben-Moshe has over 25 years of management and technical experience in the software systems industry, focusing on systems engineering, business development and commercialization. Prior to founding Modelity, Mr. Ben-Moshe was Vice President at Identify Software (acquired by BMC Software in 2006), responsible for business development, marketing and product sales. Previously, Mr. Ben-Moshe founded and managed DCL Systems Engineering, a software house specializing in logistics, network management and command and control systems. Mr. Ben-Moshe holds a B.Sc. in Electrical Engineering from the Technion Institute of Technology in Haifa. His previous experience in software product development and marketing includes APEX (Bioactive Compound Design System) and TradeWise (Financial Trading Expert System).